Verifone (was 2Checkout)

2Checkout (recently acquired by Verifone) is a highly integrated payment processor with subscription billing, handling international transactions, tax compliance, and multi-currency support, cart recovery and unfinished payment tools, refund and chargeback handling, reporting and analytics, product and price management, and the list goes on.

Basically you're getting a full-fledged payment and financial platform for handling a multitude of transactions.

They offer 45 different payment methods including PayPal Express, Visa, Mastercard, American Express, etc. They offer checkout in 30+ different languages and 100+ currencies.

2Checkout (now Verifone) is seriously one of the most robust platforms in the payment processing space. Having now been acquired by Verifone, they are integrating with one of the largest Point of Sales (POS) financial platforms in the world. I mean, if you've checked out at the local supermarket recently, you probably used a Verifone credit card reader...

They also have a dedicated team for larger merchants to provide split testing and conversion rate optimization services on top of their platform.

Merchants are often switching to 2Checkout when they want subscriptions and payment processing and billing all under one platform. Or when they are focused on expanding internationally.

2Checkout is increasing your sales and revenue through their subscription functionality, through better handling of international transactions, and through their conversion rate optimization services that they layer on top of their tool for larger merchants.

Typically your head of eCommerce would handle this, but it may also be your head of finance, or you as the CEO or founder.

Setup can take from a few minutes to a few days, depending on the complexity of your business. The quick setup is to simply install the app, plug in your API Key, select and set up the payment providers that you want to offer, and go live. For a more advanced setup, you may be creating digital products, dynamic products, subscription products, or setting prices by the 100+ different currencies you will be selling in. Obviously if you have to do all that for dozens or hundreds of SKUs, it could take some time.

On top of that, you could spend additional time developing a custom customer dashboard for them to manage their subscriptions and reduce customer service inquiries and churn. Or you could just use their out of the box management tool and go live instantly, and worry about optimizing later.

Again, it's really up to you. Larger businesses will probably take a week or two to get things setup, smaller businesses could be done in a few minutes.

2Checkout is strongest for small and medium enterprise merchants, but they can work for any merchant under the right criteria, and even be used for say influencers who want to sell a course or digital product straight from their social media.

2Checkout is great for merchants selling internationally. Great for subscription brands. Great for merchants that are selling digital products.

2Checkout is even better for merchants with very high average order value such as jewelers, mattress companies, or really anyone selling products over say $1500. The reason for this is because you can checkout with a wire transfer and significantly lower transaction fees.

If you're only selling in the USA, 2Checkout may not be for you. If you are low volume and low average order value, you may not need to worry about 2Checkout right now, if you have a payment provider setup already.