All about
DataCue created a recommendation engine that personalizes your website for all of your customers based on the actions they’ve taken on your site. We don’t just mean providing product recommendations, but it actually adjusts what the homepage looks like to display what a customer has shown interest in.
So imagine you sell an array of home furnishings. A new visitor finds their way to your homepage, but you have no idea what they are actually looking for. As they navigate through your site, they go to the bedding section and it appears they want either a new bed or new bedding. Unfortunately, people don’t typically purchase these kinds of products on their first visit and will leave your site to shop around. But, the next day when they come back to your site to search again, the homepage won’t look like it did before. It will look like a bedding website now, focused on beds and bedding instead of home furnishings in general. This kind of personalization helps to increase conversion rates - and DataCue has the case studies to prove it!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
DataCue focuses on personalization for the entire website. It combines static and dynamic components to optimize customer conversion, and the no opt-in required notification tool is something I haven’t seen anywhere else. It’s really slick.
DataCue sees an average conversion rate increase of 13% for its users. So if you take 13% of your normal monthly revenue, that is what you can expect to generate using it. It also improves the customer experience, which can lead to other sources of revenue (repeat purchases, referrals, etc.)
Installation is super easy with a really nice onboarding process, and DataCue will do the banner setup for free. Design is still on you, but they will do the theme integration, insert the banner components, add the product recommendations and set up the notifications box.
The higher your traffic and SKU count, or even just the more diverse your categories, the more valuable a personalization tool will be for you. If the homepage is typically where people land but then they head to vastly different categories based on their own needs, then DataCue can help a lot.
Stores with one or very few products have less of a need for personalization in general. Low volume sites won’t get much of an impact since it uses your data to optimize, you’re likely just too early.