All about
Growave is a multi-tool platform that combines Loyalty and Rewards, Wishlisting, Reviews, Social Login, an Instagram feed, and a Q&A widget all under one platform.
Social Login makes it easy for consumers to auto-populate their account information and easily join a loyalty program, then the user can fill in additional fields in their account like birthday, gender, etc.
Their wishlist tool allows customers or prospective customers to build a list of products they want, save it for later, or share it with a friend. And it really works to get products redeemed, especially popular around the holidays of course.
Their “Shop Instagram” page allows you to pull a feed from a hashtag, tag the product in your backend dashboard, and then the user can shop the look, click on the product, and go to cart and buy.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The all-in-one component to this tool is very powerful. Combining social logins and Instagram, reviews and loyalty means you can track (and give) really great rewards to your customers.
All of these tools work together to increase Lifetime Value (LTV) and Conversion Rate. You want to onboard customers into your loyalty program, get them to review your products and your store, get them to share on social media, earn points and then get them to spend those points, refer friends, and stay a customer for life.
Secondary metrics include:
- Points redeemed
- Points earned
- Total Reviews
- Average Rating
- Activated Customers (using loyalty program)
- Wishlists created
- Wishlist emails sent
- Wishlists redeemed
This is a marketing tool with a lot of unique functionality, so it’s going to take some time to set up. First you need to decide on your settings, format your review emails and add any custom fields to the review that you want. Then you need to import your existing reviews, if any, and then start displaying those reviews on the site, which can be out of the box, or you can have a developer custom code the review widgets into the product detail pages, homepage, etc.
Once reviews are set up, you now want to integrate them into your Loyalty program and get that up and running. How many points will you give your customers for following you on social? For posting a photo with your hashtag? Or referring a new customer? You need to get it all squared away and integrated into a customer portal on your site - which again can come out of the box, but you may want to brand it up to match your store.
All in all, it could take between a few hours and a few days to get setup and running at maximum efficiency. Then you will want to come in, approve reviews (or deny), tweak your loyalty program perhaps with a new product, gift, or double points sale, whatever it is. And continue to iterate from there.
I recommend loyalty and review tools are set up from the beginning of your eCommerce store.
Growave is great for stores of any size and scales nicely with your store. The real challenge is that you may have 3 - 5 other tools that Growave can substitute for, and if you go with Growave, there will be a sort of cost to migrating to their platform - you will need to invest in getting it all moved over and set up. This is common with any tool that competes in multiple tool categories.
In the case of Growave, the power is in the “all-in-one,” so there is less of a reason to use them if you aren’t going to use both Loyalty and Reviews.