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All about
Jumper.ai is a chat tool on the forefront of conversational commerce and social commerce.
They enable brands to connect with their customers right where the customer wants to chat: Facebook Messenger, WhatsApp, Instagram, SMS, Google RCS, iMessage - basically any conversation platform you can think of.
They also go on your website so that you can sell through chat. Customers can get personalized advice, ask questions, request a demo, and best of all, pay for products all within the chat box.
And you have your basic functions through automation first before bringing in your live support or sales team, ensuring your resources are being used appropriately.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The ability to embed the chat right inside a blog post and use the power of conversation to drive checkout is huge. Again, making it easy for the customer to connect with someone in your company right at their moment of interest significantly increases conversion.
HUGE OPPORTUNITY FOR LARGE GOOGLE AD SPENDERS! - You can actually use this tool in conjunction with Google Ads to start conversations from the display network. You use Google’s Adlingo product to help users gather more information around your product and then send them off to your site to make the purchase. This is predominantly for large media buyers, but if that is something you are already doing the potential is crazy.
Jumper.ai sees a minimum 17% boost in conversion from conversation to sale with their tool. The average eCommerce store has a 3-7% conversion rate and someone converting from a Facebook ad sees a conversion rate of less than 1%. So at a minimum, Jumper is seeing more than double the average conversion rate.
Think of how much revenue you would generate with a 10% increase in sales! And we know that one very large and well-known company has seen as high as 80% conversion rates utilizing this tool. You'll have to contact Jumper.ai to ask who it is! :)
This is a larger, more complex product that you should take very seriously. It will help you to talk to your customers across multiple platforms both through automation and in live time. You will need to invest in customizing your messages and journeys as well as actively monitor chats to get the most out of the tool. Most likely your customer service team will live in this tool.
This tool is perfect for helping to guide users down a specific purchase journey. For a company who solves different types of problems for different people, a tool like this can help you guide customers to the right product for them.
For example, if you are a skincare company and you offer different treatments for acne, dark spots, dry skin, etc., a tool like Jumper can help you guide a customer to the perfect product for their problem. When you make it easy for customers to get what they want, they will be begging you to take their money!
Conversation commerce is a great tool to utilize when personalizing your customer journeys, but companies that have a limited number of products or that don’t see large web volume may not get quite as much value from this tool, but it still can be valuable.
Every company should integrate some kind of conversation commerce into their roadmap. The question is when, and my answer to you is shortly after product-market fit, as you look to scale your business. Specifically this will be better if you already have at least 1 customer service rep or manager that can own this tool.