Postscript

Postscript is a platform designed to streamline communication between businesses and their customers through text messaging. With a focus on SMS marketing, Postscript enables businesses to create targeted campaigns, send personalized messages, and engage with customers in a more direct and effective way. The platform offers features such as automations, segmentation tools, and analytics to help businesses optimize their messaging strategies.

One of Postscript's key benefits is its user-friendly interface, which allows businesses to easily set up and manage their SMS campaigns without technical expertise. By leveraging the high open rates and engagement levels associated with text messaging, Postscript helps businesses increase customer engagement, drive sales, and build stronger relationships with their target audience.

Overall, Postscript.io serves as a valuable tool for businesses looking to incorporate SMS marketing into their overall marketing strategy and connect with customers on a more personal level.

Postscript's nuanced segmenting abilities really set them apart from most SMS providers. Their automations for sending specific messages based on purchase or abandonment histories tailor the customers experience in a way that retains them instead of spamming them into unsubscribing. They are even in the process of building their own recommendation engine that would help merchants capitalize further on their messaging campaigns.

Another crucial component to their tool is the 2-step opt-in process. Being able to recognize a mobile device, pop up a notification for that user, and getting them to very easily opt in, without actually entering a phone number, they just hit Yes and then send. I love this low barrier to entry and bet it increases conversion rates.

Postscript's nuanced segmenting abilities really set them apart from most SMS providers. Their automations for sending specific messages based on purchase or abandonment histories tailor the customers experience in a way that retains them instead of spamming them into unsubscribing. They are even in the process of building their own recommendation engine that would help merchants capitalize further on their messaging campaigns.

Another crucial component to their tool is the 2-step opt-in process. Being able to recognize a mobile device, pop up a notification for that user, and getting them to very easily opt in, without actually entering a phone number, they just hit Yes and then send. I love this low barrier to entry and bet it increases conversion rates.

You can install Postscript in a few clicks, have a basic pop-up and abandon cart sequence running in about 30 minutes, and be generating revenue in as little as 1 hour. From there, you can technically set it and forget, checking in on a weekly or monthly basis. That being said, the more time you invest in segmenting and creating dedicated sequences for improving conversion rates, the more you will get out of this tool.

Typically the CEO/Founder or whoever is in charge of marketing will be operating this tool. Larger companies will likely have the VP or Director of Marketing or Operations managing the overall strategy, but it can be utilized by big and small companies alike. And you may have the customer service team responding and engaging to messages coming back from your recipients.

Just like email marketing, if you don't have an asset to send a message to, you won't generate revenue. You need opt-ins. So low and no traffic sites won't magically get new customers. And you can't just purchase a list and fire out texts, that's against the law. Unlike with email, you have to have opt-ins. And it does cost money to send these messages, so if you have really slim margins or no budget at all, solve that problem first. Personally, I believe everyone should have an SMS marketing strategy, the real question is when you invest.