All about
Veeper is using machine learning and a unique discounting strategy to help you find the right discounting amounts for your products, as well as create bundles and upsell customers, getting more products in the cart and increasing Average Order Value (AOV).
Basically, they will take over and run all discounts and promos for your store on autopilot.
As they say, “Why offer a universal ‘SUMMERSALE’ 40% promo code when the customer would still purchase with a 13% discount?”
Do merchants turn off all of their discounts when using Veeper?
The idea is that you should, because you are almost certainly overspending on discounts right now, but it is OK to keep on some sort of generic discounting strategy.
Should I turn off my 20% off your first purchase email collection popup and how will that affect my store and sales?
Look, Veeper understands the users discount thresholds better than your generic 20%, so while keeping this on may get you more emails, it won’t maximize the conversion or average order value of that user.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
There are all sorts of bundling and upsell tools out there, but Veeper is uniquely positioned, through how they’ve applied machine learning inside their tool, to intelligently create the right discounts and offers for their merchants. This makes them a truly standout option for any brand who frequently puts on discounts, promotions, or frequently offers discounts when buying in a bundle-type situation.
Veeper is encouraging users to add more products to cart by showing them how much more money they will save when they add to cart, thus their best KPI to judge them by is your increase in Average Order Value (AOV), which you can track in their platform.
Typically, the person running Veeper will be the head of eCommerce, marketing manager, or whomever is in charge of the website experience.
It takes exactly 7 clicks to get setup and running with Veeper.
Before they can work for you, your Cost of Goods Sold (COGS) needs to be input properly into your Shopify, as that is where they are tracking profit margins and calculating how to encourage discounts while ensuring you stay profitable.
Once installed, you can make some customizations on products you’d like to exclude from discounts, branding, and a couple of other minor details. For example, you can increase discounts on certain products when you want to clear inventory.
But largely you are using this tool for it’s “autopilot” type functionality and should only come in to monitor success and make minor tweaks every once in a while. You should seriously be done with setup within 10 minutes.
Veeper can work for stores of any size, but they do better working for stores with more data, more SKUs, and more revenue. This is because these stores will benefit even more from the machine learning algorithm, the ability to upsell/cross-sell more products will be higher, and the savings from your generic discounting strategy will have a larger impact on the business.
If your store doesn’t run discounts, is a low SKU or 1 SKU store, or you will not be able to input your COGS directly into Shopify, you probably shouldn’t use Veeper.
One other thing worth noting is that Veeper does occupy screen space for your user. Often it pops up in the bottom right hand corner, so make sure you don’t have another pop-up there, or you will have to adjust the setup accordingly.