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All about
Findify is an advanced search and search results platform for mid to upmarket eCommerce merchants with relatively medium and large, or extra large SKU counts.
You can control the results yourself, or let their learning and personalization algorithm take control.
Search results are personalized based on regionality. If you’re in a cold region, you probably don’t want swimwear, etc.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Certainly this is a bit more of an upmarket solution, but it’s not quite as hefty as other full-fledged enterprise tools, which makes them nicely balanced between advanced functionality and ease of use. What makes them a bit more unique than others is the recommendations and personalization components, which require advanced AI and segmentation and end up being quite powerful.
It’s also worth noting they were founded for eCommerce and only build for eCommerce, which does end up being very important for merchants looking for unique functionality and solving rare use cases.
First, you’re going to want to increase your own site conversion rate, which Findify claims can be as high as a 29% boost. You will also increase your search conversion rate and recommendation conversion rate, and naturally because of that, you will increase your average order value. Some secondary metrics are decreasing number of searches by a user (because they found what they are looking for), and decreasing your manual merchandising costs, and your cost of customer service per visitor (since less people will make inquiries).
To get going, you’ll want to schedule a demo with the team and they will help you set a timeline to go live. While you could get setup in a few minutes, most stores spend some time designing their search results style and working on some configuration options. Technical integration is free. The configuration is free. The customization and design may cost a little bit, either by hiring their team, or using your own agency/developer. Findify built their front end in React, which is easy to adjust.
A very typical timeline from greenlighting the tool to going live is 2 weeks.
Once live, either your head of eCommerce or merchandising or marketing is going to be in here from time to time to make adjustments to how the search is working. Maybe you want to prioritize a sale item, remove some variants from search, or need a new merchandising rule for a unique product collection. Mostly, the tool is going to be set and forget, and you only need to peek in once a quarter to make sure the tool is working correctly. You can also pull your search results for analysis - what new products should you add? What seems to be trending down and you should adjust your supply chain accordingly, etc.
On-site search tools are nearly always more beneficial for stores with high SKU counts and a solid amount of traffic and sales. The easier it is to get lost in your store, the more valuable a smart search tool will be. I consider site search an optimization and a best practice - meaning that it needs to be done on any sufficiently mature eCommerce business, at some point - but it really can be something you put off until you’re at least over a million in revenue a year.
Any store that fits this criteria can use Findify, but they truly do find strong, perhaps even instant, fit with companies in fashion, apparel, beauty, trending products, and all the way out to automotive.
Alternatively, even if you’re a large brand but you only have one or a handful of products, you may not be very reliant on search.