All about
Netcore, which started as an email service provider 23 years ago, has now evolved into an extremely robust customer engagement and experience platform which is personalizing the relationship with your website visitors and customers to deliver the right messages to the right people at the right time, and increase conversion rate.
Netcore sends over 12 billion emails, 30 billion messages, and does over 100 billion triggered events per month. Segment your users based on various use cases, then send messages and make money.
Their 4 pillars are:
- Customer Experience and Engagement
- Personalization and Product Experience
- Email Service Provider, Marketing Automation, and API
- White Glove Services
All working around their AI engine.
This AI engine creates smart segments, makes decisions on which channel is likely to perform the best for which customer, helps improve your headlines for increasing open rates, and really controls a majority of the decisions that you couldn’t possibly expect to make manually, at scale. This AI is a legit superpower for marketers looking to get the maximum value out of their marketing efforts.
Their personalization product creates on-site product recommendation widgets, personalized collection pages customized to each user’s experience, and goes all the way to the personalized boutique, which is a landing page with a broad list of products catered specifically to each user.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The AI engine is powerful and unique. If you’re looking for maximizing personalization and effectiveness, you’re going to want to take a look at it to see how it performs and is vastly different from other providers in the space. I mean, this AI suggests better headlines, predicts users most likely to buy in 7 days, it realizes that your revenue dropped and can suggest reasons why it might have dropped… It really does a lot of things that are quite awesome.
There are very few platforms that handle both channel marketing - email, SMS, Whatsapp, push, etc. - and on-site personalization. Combining these two can be very powerful as the messaging becomes extremely on point.
Netcore has been around since the boom of the internet, giving them a lot of time to mature their product in the market.
Netcore is going to improve engagement with your customers and users across channels, and therefore increase revenue through increasing conversion rate (mainly), as well as average order value and lifetime value.
Netcore really does affect the entire eCommerce experience
Netcore comes with a white glove onboarding and management service to help you get the most out of every component of their platform. Since the platform is so robust, it can take quite a while to set up, with the average launch time being 5 days. They expect you to feel the results within 5 weeks.
Typically, you’re getting Netcore because you have at least 1 dedicated, full-time marketer who will be in the platform managing it for a couple hours a day, reporting on performance, creating campaigns, etc. You may also have a content team helping to create image content or email layouts, or a director of eCommerce.
Netcore is most powerful for growth-stage, omni-channel brands who have a dedicated in-house marketer for email/automations.
Netcore isn’t for small or starting stores. Netcore isn’t for non-marketing folks; you need a good marketer to harness the power of this tool.