The Best Personalization Apps for eCommerce
Cater the message, and the products, to the customer, and win.
Check out the most popular apps of 2020.
What is a personalization app?
Personalization is the next step after segmentation - diving your audience into groups and catering messages to those group. For example, men and women might receive different messages. Personalization takes this to the next level by catering to a users unique profile, typically a mix of their behaviorial data, on-site data, demographic data, and possibly even psychographic data. By taking the user into account, you can have an algorithm display the product or text most likely to convert.
Personalization
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A customer engagement and experience platform that creates personalized digital experiences to fuel omnichannel growth
An email and SMS marketing platform for segmentation and personalization based on shopping behavior and purchase history.
A suite of personalization products that increase conversion rate and average order value and allow you to do AI merchandising at scale
A visual search, discovery and personalization platform that can increase conversion rates by an average of 177%
A search and personalization merchandising platform that helps merchants better showcase and sell products.
Guiding decisions across the entire customer journey with intent-based promotions, personalized email and SMS, and more...
Drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert.
A comprehensive design tool that empowers businesses to enhance their online presence and engage with their audience effectively.
An eCommerce personalization platform that helps businesses deliver tailored shopping experiences to their customers.
A comprehensive marketing operating system designed to propel the growth of online retailers by harnessing the power of data-driven strategies.
An innovative platform revolutionizing content programming, user engagement, and product recommendations through the power of Artificial Intelligence.
An innovative tool that revolutionizes the online shopping experience by integrating advanced AI-driven solutions
Increase Conversion rates with Personalized Banners, AI Recommendations and Abandoned Cart Recovery. Launch a campaign in <5 minutes all with ZERO code.
An innovative platform that revolutionizes the future of eCommerce sales by leveraging the power of GPT and AI
Prevent cart abandonment and generate net new revenue using the power of AI & Behavioural Science.
An AI-powered eCommerce conversion platform that revolutionizes online shopping experiences
AiTrillion is an all-in-one marketing platform to grow eCommerce stores, customer engagement and sales.
An omnichannel marketing automation and personalization platform that helps eCommerce merchants close more sales and keep more customers
A product recommendation engine and analytics tool that allows you to create highly segmented and personalized campaigns
Gather information from the user that will better guide them to what they need from your store, improving the odds (and conversion rate) that they will buy some
A cutting-edge tool designed to streamline inventory analysis, planning, and ordering processes for online merchants
Turning customers into affiliates and streamlining referral, influencer, and affiliate programs to enhance customer acquisition and sales
Create advanced custom reports, using real-time data, that you can automate, export, and share.
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Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.
An AI-powered search and discovery solution that provides fast and accurate search results and also improves product discovery with smart product recommendation
Personalization apps are for bringing the user closer to their desired outcome, in an automated way. They increase conversion rate and average order value.
Personalization tools work best as your store scales - the more customers and data you have, the more effective many of these tools become. They also work better when you have a large SKU count, typically because the product recommendation engine becomes very valuable at this point.
Personalization tools should be managed by your marketing team in conjunction with either a head of Ecommerce or merchandiser - because this person may need to feed specific rules to the app for guiding user behavior to let's say, products about to go out of stock, or thelike.
You want a tool that loads quickly, typically they load asynchronously so they don't affect SEO, but the quicker it displays the information, the better, and this is now just par for the course. You want to know how many data points it is tracking on users and the "robustness"of the companies "AI." You want to know where the personalization can take place - on-site, in emails, texts, etc. And you want to be able to track and prove an ROI from the tool - typically by split testing and seeing increase in conversion rate and average order value.
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