All about
OctaneAI, which started as a Messenger platform, and recently launched an SMS marketing platform, has now expanded into Shop quizzes.
This is really exciting because quizzes are the first step in gathering data that can improve the user experience. Quizzes allow you to gather information from the user that will better guide them to what they need from your store, improving the odds (and conversion rate) that they will buy something. By taking the quiz, they are also providing you with data that can be segmented and personalized - again making it easier for you to provide an excellent experience that encourages purchasing.
Quizzes can be customized/branded for your business allowing you to change backgrounds; customize titles, subtitles, questions, answers; add images to answer boxes making pictures an option; add GIF’s; etc. You can then put quizzes right on your homepage, or you can add a link in your header to go to a quiz page. The important thing to think about is what the quiz is trying to accomplish, what data will benefit the user to give to you, and then how you tie that into your products. Then it becomes about optimizing the questions, the order of questions, and when you ask them to take it.
So, why is this any different or better than say, a TypeForm? Because it integrates with your store and allows you to plug in product recommendations based on a customer's responses.
Within your quiz, you can add product blocks that are pulled directly from Shopify - either full collections or individual products. You can add additional content under the product blocks to provide a product description and even a link to the collection taking the customers to shop on that page. And it really, really works!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The biggest advantage to using Octane’s Shop Quiz tool is that it integrates with the rest of their SMS and Messenger platform.
Say you ask for a phone number or a Messenger opt-in from customers right when they get on your site - OctaneAI will automatically marry that information with the quiz data, adding the user to the right lists, and any automation you have setup in your other tools. Then you will be off and running! And of course since they integrate with Klaviyo, you can do that via email just as easily.
A Shop Quiz will fundamentally change how you convert customers on your site. This product brings a layer of interactivity which shoppers are craving right now, especially Gen-Z’ers. When done correctly, this will have a dramatic impact on lead opt-ins, conversion rate, and ROI. The whole purpose is to collect data that helps the customer find what they need and also help you to better tailor their experience. Both of those things will naturally contribute to increases in conversions, opt-ins, ROI, Average Order Value (AOV), perhaps even Lifetime Value (LTV)etc.
They can also help to reduce customer service inquiries because they naturally guide customers to the right products.
To create and launch a good quiz, you need to invest some time and sit down with your marketing team, maybe even your c-suite, and really think about what information you need to better serve your customers. Keep to questions about them and their needs. You usually want to start with obvious and simple questions that they know without thinking too hard, like gender or hair color, and then progress to more personal questions, or more complex questions. Generally with email collection, or SMS, at the end, but obviously you can test that.
Once you and your team have a strategy, the actual quiz can be setup and launched in less than an hour.
Shop Quiz can work for all sorts of brands, but will be strongest when you have differentiated product lines or when people come to your store for different reasons.
The example I like to use comes from the lingerie store that I consulted for recently. They told me that 70% of their purchasers are men buying for their significant other. Wow, I thought, we need a quiz to ask that question, because how we cater our messaging to men vs women will be totally different.
Other examples of businesses that can see large gains from shoppable quizzes include skincare, haircare, makeup, fashion, and even categories like automotive, sports, or lifestyle brands.