The Best Advertising Technology (AdTech) Tools For Ecommerce
Tools that help you strategize, set up, manage and provide insights on your online advertising.
Check out the most popular apps of 2020.
What is Advertising Technology (AdTech)?
Advertising Technology (AdTech) is a range of tools or software designed to help make your online advertising efforts easier, and increase your Return On Ad Spend (ROAS). Whether it helps you create ad images, discover the most clickable headlines, reformatting content for different platforms for different screen sizes/platform, or helps you better segment your audience with AI, this category is all about optimizing your online advertising efforts.
Advertising Technology (AdTech)
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A full-fledged marketing automation platform for SMB and eCommerce designed to increase revenue by delivering more cohesive messaging
A commission-based ad network that drives traffic and sales to your store from across their network.
A visual and written AI advertising tool that helps you pump out tactile, high-performing ads for use across social and other advertising channels.
A research tool that helps you better understand niche audiences on Facebook to create highly targeted ads, increasing Return on Ad Spend.
A pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.
A suite of personalization products that increase conversion rate and average order value and allow you to do AI merchandising at scale
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Automates visual content for your eCommerce store, specifically for product pictures, and then pushes those visuals to your dynamic product feeds
A “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.
A fresh take on conversational commerce and ads through interactive "choose your adventure" experiences that boost ROAS and conversion rates.
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A Twitter marketing and analytics tool empowering merchants to develop deeper connections with their audiences.
Profit analysis dashboard for keeping accurate track of profits, expenses, and optimizing your bottom line.
A comprehensive advertising analytics platform that leverages data to provide valuable insights into advertising campaigns.
A powerful tool designed explicitly for Shopify stores with a focus on enhancing digital ad performance through data-driven insights and swift actions
An omnichannel marketing automation platform that leverages generative AI to optimize and enhance marketing strategies across various channels.
Create compelling advertising campaign microsites that cut CAC & drive new revenue - all in < 5 min.
Navigate the cookieless world by leveraging Aimerce's Server-Side Tracking and First-Party Data.
An advanced AI platform designed to revolutionize eCommerce advertising through intelligent automation and data-driven decision-making
Drive external traffic to Amazon through a network of publications and use Amazon Attribution to track sales data
mFilterIt is an AdTech and MarTech pioneer with a mission to build trust and transparency across the digital ecosystem.
An extremely robust suite of tools designed to do everything you can imagine to do as an Amazon seller
A cutting-edge tool designed to streamline inventory analysis, planning, and ordering processes for online merchants
Turning customers into affiliates and streamlining referral, influencer, and affiliate programs to enhance customer acquisition and sales
Create advanced custom reports, using real-time data, that you can automate, export, and share.
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Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.
An AI-powered search and discovery solution that provides fast and accurate search results and also improves product discovery with smart product recommendation
Advertising Technology (AdTech) tools help to automate or eliminate tasks to make your ads more relevant, effective, and cost-efficient. This improves your marketing and helps you to discover actionable customer insights that can increase conversions, improve ROI, ROAS and other metrics across the board.
You should start looking at AdTech Tools only once you've found (or are very close to finding) success with your ad campaigns and you are looking to scale. Most of these tools are only helpful for medium to high ad spend brands. And all of these tools become significantly more valuable as you scale.
For example, advertisers spending less than $5k/month probably don't need any tools at all, maybe an image or video editing software and maybe a copywriting tool, if you feel the need. As you start to go over $10k/month in ad spend, certain tools start to become more valuable. And as you go over $50k/month in ad spend, you absolutely must have some of these tools at your disposal, as the improvements in process, ad variation, and simply Return on Ad Spend (ROAS) will instantly pay for themselves.
Whoever is managing your ads, or in some cases, your creatives. Sometimes this is an agency partner and you should be working with them to determine whether the brand or the agency is paying the fee. The general rule is: If it's only usable on your account, you pay; if it is usable across all client accounts, the agency pays.
Depending on the sub-category: Creative vs Segmentation
Creative - you're looking for tools that help you create the best ads possible. These are tools that will improve copywriting, write copy for you, create compelling photos and videos, etc. And you're looking for tools that can export to all sizes: square, 16x9, 9x16, etc.
Segmentation - You're looking for tools that enrich and segment users in real-time, often based on their browsing behavior or other preferences. Some tools enrich with 3rd party data (such as Experian), others simply take your existing store data and better apply it.
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