All about
Fondue is a revolutionary platform that redefines the concept of discounting by introducing CashBack as a smarter alternative to traditional coupon codes. By switching to CashBack offers, brands can experience a significant boost in list growth (+30%) and Welcome series revenue (+37%) while simultaneously enhancing their profit margins.
The way CashBack works is simple and innovative: brands integrate CashBack into their welcome series email, popup, and SMS, providing shoppers with the option to redeem CashBack post-purchase either as cash via a Visa card or as a gift card back to the brand's store.
Notably, unclaimed CashBack is reinvested by brands into larger offers to drive higher conversion rates and revenue. CashBack seamlessly integrates with email and SMS providers through UTMs, allowing brands to effortlessly add it to various links across different marketing channels.
Fondue empowers brands to optimize their discounting strategies with a user-friendly solution that is both effective and easy to implement, ushering in a new era of customer engagement and revenue growth.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What sets Fondue apart from other eCommerce tools is its innovative approach to discounting through CashBack offers. Unlike traditional coupon code systems, Fondue introduces a smarter CashBack solution that not only drives higher list growth and revenue but also boosts profit margins for brands.
By seamlessly integrating CashBack into welcome series emails, popups, and SMS, brands can incentivize shoppers with post-purchase redemption options. Moreover, Fondue's reinvestment strategy for unclaimed CashBack into larger offers enhances conversion rates and revenue further.
The platform's effortless integration with email and SMS providers through UTMs ensures easy implementation across multiple marketing channels, providing a unique and effective solution for brands looking to optimize their discounting strategies and enhance customer engagement.
Fondue can help improve key eCommerce metrics such as list growth and Welcome series revenue, with potential increases of over 30% and 37%, respectively. By switching to CashBack offers, brands can enhance their profit margins while driving higher conversion rates and revenue, optimizing their discounting strategies effectively.
Team members involved in marketing, email campaigns, and customer engagement would utilize Fondue to enhance discounting strategies and improve key eCommerce metrics. Implementing Fondue is a manageable project, as it offers a 30-day free trial, single-click install from the Shopify App Store, and requires no developers, making setup quick and hassle-free for small to medium-sized projects.
Fondue is ideal for eCommerce businesses seeking to optimize their discounting strategies and improve key metrics like list growth and revenue. It caters well to brands looking to transition from traditional coupon systems to CashBack offers that boost profit margins and customer engagement.
However, it may not be suitable for businesses heavily reliant on manual coupon processes or those unwilling to adapt to innovative discounting methods. Companies with limited online presence or those not focused on customer retention may also find less value in what Fondue has to offer.