All about
KnoCommerce is a full-fledged survey tool for eCommerce merchants to get zero-party data (data that comes directly from your customers) and turn it into more revenue.
Surveys are used for two reasons, collecting data and driving engagements that drive revenue. KnoCommerce is robust enough to do both.
Dynamic promo code creation allows you to drive action post survey either by referring a friend, giving a discount, whatever it may be. And all of your question and answers can be automatically pushed to your Klaviyo so that you can create custom segments and automations as you see fit.
KnoCommerce allows your surveys to be as simple or complex as you want them to be. They have different action events, so that if someone said they heard about you on Facebook, you could make sure they are following you on Facebook, etc. Rankings, date, drop-downs, they have all the different field types you need to get whichever data/answers you are looking for.
You can one click add the survey to the post-purchase/thank you page, or drop it wherever else you want or publish it as a standalone page.
You can even automatically add the customers email address to the link, so that they don’t have to input it, thus keeping their survey data tied to their customer account.
You can setup abandoned cart surveys that resolve any of those customer issues and then send them back to complete their purchase.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
KnoCommerce is a very robust survey platform designed to ask multiple questions in a “choose your own adventure” style, and they have great reporting in order to help you understand the data you are collecting and take action. Other tools may only be single-question survey tools, or may not be designed specifically for eCommerce, thus not giving you those real revenue results.
KnoCommerce can help increase abandoned cart recoveries through an abandoned cart recovery quiz.
They can improve your marketing attribution, thus helping you better allocate your ad spend.
They can improve referrals and retention by driving actions and engagements with your customers that lead to repeat purchases or telling a friend. And there are countless ways you can collect data and use that data to better sell to your current and existing customers.
They also have functionality to help increase survey response, reduce drop offs, and they track response time and will be adding functionality to help you understand and improve that.
Typically the person managing this tool is the head of marketing, eCommerce manager, growth manager, or you as the solo founder of your company. It’s the person that is trying to look at the numbers and figure out how to scale the business.
You can get started with a survey template in a matter of minutes - literally you could launch in 15 minutes on your post-purchase page - or you can build out your own overly complex/robust flows to fit your needs, which would probably take a few hours.
KnoCommerce is for established merchants with a solid customer base who want to collect more data on those customers, and you believe you can use questions, and answers, to better sell your customers or get them to refer friends, review your products, etc.