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Tools in this category should be all about increasing revenue, average order value, and/or conversion rate, which means they should have clearly trackable metrics that prove this value. Typically, they will do this by improving social proof, user experience - including providing more information to the user that helps guide them through their journey - or perhaps the tool simply auto-fills their location information. In any case, every merchant dreams of increasing conversion rate, and these are going to be some of the main tools you use to do that.
You're here because you've identified a gap in the user experience and are thinking there could be a specific type of tool that solves it. Maybe it is a simple bundling option, or a complex personalization opportunity. Browse these tools to get an idea of the opportunities available to you, then prioritize executing on them based on what you perceive to be the most likely to succeed.
All Ecommerce stores are using some tools in this category at any given point. Drill down into a sub-category to get a better feel for when to use, or when not to use, a specific set of tools.
Typically on-site conversion tools are ran by your head of marketing, head of Ecommerce, or you, the founder.
You're looking for something that proves to improve conversion rate, so a common feature to do this would be some form of split testing. Other than that, you may be needing to easily add these tools to the site, so a robust Shopify and theme integration will be important, otherwise you may have to hire a developer.