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Data-Driven Loyalty: Rethinking Customer Engagement
Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Having a data-driven loyalty program allows you to understand what works and what doesn’t with your customers. It also allows you to better experiment with different campaigns and promotions, which above all leads to better business decisions.
It’s 5-25 times more costly to acquire a new customer than to retain an existing one. Also, members of loyalty programs tend to spend 12-18% more on average The majority of brands does a good job of retaining their customers through seasonal sales but they don’t realize their gap in the customer experience strategy: a data-driven loyalty program that will bring back current customers off-season.
If you already rely on loyalty to some extent but want to evolve your data-driven organization and open up a whole new opportunity, join us for this virtual meetup.