Must See TV: How to Use Linear and Streaming TV to Drive Revenue

TV advertising is still one of the largest marketing channels, with advertisers investing $60 billion in linear TV and $25 billion in Connected TV in 2023 alone.

However, the channel can be complex and expensive, especially for those seeking to demonstrate its business value conclusively.

Join this virtual session to explore effective strategies for audience growth and revenue generation across all forms of TV.

Specifically, the discussion will be around:

• The opportunities and challenges of targeted vs broad-reach TV strategies

• Reducing media costs to improve ROI

• Balancing brand and performance objectives in TV campaigns

The webinar is free to attend.